About Kachisai
Kachisai, named from "Kachi no Saishin" (re-discovery of value), is a community co-creating the future of tourism.
Mission & Vision
Turning the local "everyday" into the world's "aspiration."
To rediscover the value of local communities and elevate their potential into "new value" that resonates worldwide.
Turning regions into "brands" the world seeks.
Turning the creativity of those who gather there into the "culture" of the next era.
Market & Trends
The world comes to meet "you," not just beautiful buildings.
The focus of tourism has shifted from "facilities" to "people and experiences."
80%+
A majority of global affluent travelers report valuing "experiences only known by locals" more than pristine facilities.
Source: American Express Global Travel Trends Report
Deep Connections
The demand for "deep connections" with local people and culture, rather than superficial tourism, is growing stronger each year.
Source: Booking.com Travel Predictions 2025
Why Community
Why a Community?
Value You Can't Discover Alone
Your "everyday" is an "extraordinary" experience for outsiders. An external perspective helps uncover overlooked treasures.
"Co-creation" Over "Competition"
Mutual feedback among businesses unearths value. An ecosystem of peers rediscovering value enhances regional quality.
From "Individual Battle" to "Team Play"
Challenges in promotion and attracting visitors, difficult alone, can be solved through connection. Comprehensive appeal becomes a global competitive advantage.
Our Values
Our Four Core Values.
A Borderless Perspective
National borders, industries, conventional wisdom. We leap over every boundary and spark chemical reactions through flat, open relationships.
Embracing Diversity
We welcome peers with values and backgrounds different from our own, and deepen mutual understanding through dialogue.
Taking Ownership
Rather than waiting for instructions, we find the issues ourselves, think them through, bring others on board, and act.
Embodying Civic Pride
Beyond discovering and sharing the appeal of our regions, we aim to become part of that appeal ourselves.
Team
Our Team
Strategy, regional liaison, and global operations. We support our members with these three areas of expertise.
中山 景介NAKAYAMA Keisuke
Achieved 1000% of first-year targets in D2C brand support. A strategist who has nurtured brands with over 100,000 SNS followers and proposed to over 500 consumer goods manufacturers. He crafts "winning strategies" to polish local gems into globally resonant brands.
千明 祐介CHIGIRA Yusuke
Involved in Japan Tourism Agency projects for 6 consecutive years, collaborating with over 10 municipalities and regions. Advisory Committee Member for Gunma Prefecture Inbound Promotion. Exhibited at international travel fairs in Taiwan and Thailand. Connects scattered regional attractions to create a continuous "flow of people" rather than a fleeting one.
菊地 真衣子KIKUCHI Maiko
After receiving the President's Award and Rookie of the Year at Nippon Travel Agency, she became independent. An overseas tour conductor and video creator with travel experience in over 50 countries. She conveys the "human charm" of regions to overseas travel companies, forging deep bonds between travelers and local communities.
Organization
Organization Overview
| Name | Kachisai General Incorporated Association |
|---|---|
| Location | Tobu Kiryu Building 1F, 5-51 Hon-cho, Kiryu-shi, Gunma 376-0031, Japan |
| Established | 2026 (Community officially launched: August 2026, 1st Kick-off Event scheduled) |
| Representative Director | (To be listed after registration) |
| Business Activities | Tourism content development, marketing support, business negotiation support with overseas travel companies, planning and operation of wide-area tourism partnerships, inbound tourism promotion. |
| Contact | Contact Form |
※ Articles of Incorporation, list of officers, and business reports will be posted on the Information Disclosure page.
Your everyday is a global "aspiration."
Let's shed the misconception that "there's nothing in our town" together.